Marketing & Sales

Our global marketing and sales teams effectively translate R&D innovations into commercial successes. With 14 major product approvals since 2014, including four new medical entities* we are continuing on our successful path in renewing and expanding our product portfolio.

We are proud of our history and our strong sales and marketing heritage which has played an important role in the Company’s success.  Our commercial team has effectively translated research and development achievements into brand successes.

Innovation is a key factor in how Boehringer Ingelheim markets and sells its products. We are pioneers in mobilizing digital and social media techniques to communicate to our audiences, winning the 2015 Digital Excellence Communiqué award for our ASCO blog. The disease-focused blog was the first of its kind in pharma and saw a group of lung cancer specialists, patients and scientists share their lung cancer journeys with an audience of thousands, challenging misconceptions and bringing to life the message that lung cancer is 'Not Just One Disease'.

We actively support all our stakeholders through a variety of online communications and are also at the forefront of exploring how we can use ‘big data’ to help patients manage practical aspects of their diseases such as asthma. For more information, see our YouTube video: https://www.youtube.com/watch?v=fJxN4VK4n7I

For more information about all our social media activities please visit us on Facebook, twitter, YouTube and LinkedIn.

*Approved by the US Food and Drug Administration and/or the European Medicines Agency.